Limited edition, blue vinyl reissue of iconic bubblegum music

The origin story for this cartoon band suggests that having lost artistic control of the Monkees, music impresario Don Kirshner happened upon the idea of a purely fictional group – one that could have no artistic aspirations of its own and, to quote Kirshner, “won’t talk back.” And thus was born the musical career of the long-time Archie comic book characters on a series of singles and albums that peaked with the chart-topping “Sugar, Sugar.” Kirshner’s reputation as a publisher with golden ears served the studio musicians who played and voiced the Archies, drawing upon material from Jeff Barry, Andy Kim, Bobby Bloom, Mark Barkan and Ritchie Adams. Real Gone’s 14-track vinyl LP features five of the group’s U.S. charting singles (omitting only 1970’s “Together We Two”), and includes material from the group’s first four albums (omitting tracks from 1971’s This is Love).

The Archies’ music may have been designed primarily for pre-teens, but the records were backed by talented songwriters, producers and studio musicians, and fronted by the infectious vocals of Ron Dante. Dante was a jingle singer whose voice perfectly fueled the sunshine vibe and puppy love singalongs that made up much of the Archies’ catalog. The group’s third single, “Sugar Sugar,” is rightly considered the national anthem of bubblegum music, but there are many more gems in the catalog. “Jingle Jangle” and “Get on the Line” show off touches of soul, “Inside Out – Upside Down” plays like a nursery rhyme and “Archies Party” rocks out in an ecstatic, pre-teen way. Though often denigrated for their market calculation, there is real craft in these records, with hooks that remain sharp. Real Gone’s vinyl-only release is a nice throwback to the Calendar and Kirshner originals, and a nice collectible for fans. [©2019 Hyperbolium]